A partnership between Airbnb and West Elm to promote the new West Elm catalog. Rather than flip through a catalog, stay in one.

Co-Copywriter: Alex Escalera

Art Director: Mikayla Belson

 

The microsite for people to book an Airbnwe.

Once someone has clicked through the homepage, they will be taken to this scrolling page showcasing the different houses.

At the booking page, if someone clicks on any of the furniture in the image a link to West Elm's website will appear.

An Instagram campaign to get word out about Airbnwe.