NASA's next major space mission is going to Mars in 2030. They need the youngest and brightest minds to take them there. We created Operation 2M3X. Do you have what it takes to be one of the initiated?

Art Director: Sunny Tran

This won a Merit at the Circus Student Show for Radio. Rad!

 

Posters hung around universities to raise awareness about NASA’s new mission.

The recruitment campaign launched with a Spotify and iHeart Radio spot as a message for students to decode.

More problems to be solved on billboards around engineering buildings.

Word problem banner ads on textbook websites for graduate science and engineering students.

Coasters in college restaurants.

Facebook ads targeting college graduate students studying engineering and science.

People will be directed to a microsite to give their answers. If students answer correctly they will be taken to the 2M3X initiation page.