95% of Americans have traces of plastic in their urine. We're well on our way to becoming plastic people.
We did a stunt to get people thinking about future consequences if we don't start recycling.
Art Director/Photgrapher: Christopher Vanderkleed
We bought a mannequin and wrote all over it, then placed it throughout Atlanta.
This man stood staring at it for almost three minutes.
"This is fuckin' creepy." - Woman.
"Ahhhh nah this is that futuristic shit! What the fuck does it say?" - Man.
Underneath the barcode is a microsite about recycling.
The microsite provides information about how to recycle and where the nearest recycling center is.
Got a lot of strange looks from people who saw me walking around with this throughout the day.