95% of Americans have traces of plastic in their urine. We're well on our way to becoming plastic people.

We did a stunt to get people thinking about future consequences if we don't start recycling.

Art Director/Photgrapher: Christopher Vanderkleed

 

We bought a mannequin and wrote all over it, then placed it throughout Atlanta.

This man stood staring at it for almost three minutes.

"This is fuckin' creepy." - Woman.

"Ahhhh nah this is that futuristic shit! What the fuck does it say?" - Man.

Underneath the barcode is a microsite about recycling.

The microsite provides information about how to recycle and where the nearest recycling center is.

Got a lot of strange looks from people who saw me walking around with this throughout the day.